Value Prop Workshop, Japan update and PR for HOLYWATER

Hey all! Excited to write here, even though I don’t do it regularly enough. Here are some updates on professional and personal stuff!

Insights on Value Proposition Workshops

Last month, I tried a whole new approach to my brand building process with one of my clients. We got the entire team on board and based our work on a series of workshops. I've done similar things before, but for this project, I created the methodology from scratch.

After the first 2 weeks of research, which included user interviews and segmentation, I held weekly workshops with the team. The main ones were based on the Value Proposition Canvas. I divided it into two meetings:

1. Brand Persona

2. Value Proposition

The team included user acquisition managers, product managers, designers, and of course, founders. We had 3 groups, each working on one user segment.

💪The most challenging task was making all the user segmentation theory simple to understand and easy to use. So I mixed the brand persona framework with the JTBD framework. And I think it worked!

🥰 The most pleasant thing for me as a brand strategist is when your work is really applicable for the team. So in every workshop, we had a task to come up with 5 ideas on how to use this information in the daily work of each specialist at the workshop. And it worked - we came up with lots of ideas on how to implement new knowledge about users into product and marketing!

Let me know if you're interested in this topic and I'll prepare some structured materials and templates to share with you! (as it is a whole bunch of work to do, I want to be sure that it’s needed)

My first week in Japan

I shared my first emotions from here in the 15-minute vlog. See how I balance work and exploration as a digital nomad in a new country.

You'll watch about an evacuation alarm on the first night, app recommendation for jet lag, and my work routine changes when moving overseas. Also, I share a little about my ongoing project I am working on.

In the next Youtube video I’ll share more about my first vacation in a year. Stay tuned!

HOLYWATER has been featured on TechCrunch, and I’m super proud of it!

My first PR win. And what a huge win! For those who don’t know, it’s incredibly hard to be mentioned on TechCrunch, but just in 1.5 months we could secure a whole article about out brand and new product features!

💪 I believe, you can’t truly succeed in brand management and PR without a great team, bold goals, and an innovative product — and HOLYWATER has all three.

Check out the article where the founders Bogdan Nesvit and Anatolii Kasianov talk about the new AI companion feature and how HOLYWATER is disrupting the mediatech and entertainment industry!

Behind the scenes:

I started working on brand strategy with HW this summer. Now, we're updating how our brand looks. I've decided to stay with the team to implement our brand strategy and communications ideas in the global market. I'm now leading International Brand, Communications, and PR. Also, I'm building a team and looking for a Global PR Manager to help me with Corporate and Executive PR.

If you're interested in a Global PR role at HOLYWATER, message me!

“AI Prompts for Brand Building" now in a format of workbooks!

I gathered insights and prompts that I use when working with brands every day in these workbooks, ensuring you get practical and actionable knowledge.

In 5 workbooks you'll have all the tools to create plenty of brand ideas, unique brand names, detailed customer personas, compelling brand stories, and a functional chatbot that reflects your brand's personality.

What you'll learn:

• Generate insights and brand ideas using ChatGPT

• Develop ICPs (Ideal Customer Profiles) with AI Prompts

• Brainstorm brand names using ChatGPT

• Tell great brand stories

• Develop your AI Chatbot for a branded tone of voice

Perfect for business owners, product and marketing managers, and brand strategists.

Let me know

what do you want to read about? what are you interested in? I can tell more about branding, remote work, travels, etc.

See you later,
Alex