Brand Enemy, Opportunities from Fellows and Is AI enough for brand positioning?

Welcome to the Brand Boost Newsletter!

This new newsletter is all about helping startups and VCs create powerful brands. Every email will give you practical tips, real examples, and insider branding insights.

Let's get into this issue!

Brand Enemy and why do you need it

Let's dive into the concept of a Brand Enemy and why it's crucial for your company. This is a very important tool for the brand building process. Actually, purpose and enemy need to be aligned in order for you to have a working brand positioning.

A "brand enemy" isn't about competitors; it's about opposing ideas, beliefs, or states that clash with your brand's values and goals.

Watch on Youtube or listen on Spotify more details about this concept and how to use it!

Industry Spotlight

This issue, I'm spotlighting Colab Venture Studio. They have a brilliant integrated approach - by having marketing experts involved early, they ensure branding insights shape product development, so startup can better fit into the market.

You can find Jon's lecture, he is a co-founder and CEO of Colab, as a part of summit video on Youtube. Check out the full Venture Studio Summit video on their process (Jon’s the first speaker).

Opportunities from Fellows

1. Cofounder Opportunity: I've been advising an exciting meditation app, using custom AI for tailored experiences – it's truly impactful, and I've personally verified its coolness💪. Currently, they're on the lookout for a cofounder with expertise in product development and marketing. Interested or know someone who might be? Let me know.

2. Startup Growth: Participate in StartUp Academy 4.0 by Genesis Tech and Meta Facebook. This free online program covers building, operating, and scaling a successful tech business. I'll be there as a mentor and an advisor!

Question of the Week

What's the worst branding trend to avoid in 2024?

My take: Relying solely on buzzwords like "AI" as a replacement for comprehensive brand positioning and strategy. What do you think?

That's a wrap! Let me know what resonated, what other topics you'd like covered, and any branding questions you have. More insights coming soon!

Want to talk to me about branding? Let’s schedule a call!

Brand Up,
Ale