Brand vs. Product Marketing: Strategies for Startups with Anthony Pierri

Hey guys! New Brand Boost episode is live!

Had an awesome chat with Anthony Pierri, co-founder of Fletch PMM, breaking down the product marketing vs brand marketing game. 

We covered a ton, like:

🔍 The difference between product marketing and brand marketing

🎯 Why niching down and focusing on an underserved segment is clutch when you're starting up

📦 An idea of a "minimum viable brand" for early-stage startups

⬆️ How the product marketing and brand marketing roles flip as companies grow

📝 Challenges B2B startups face in creating landing pages

🛠 Anthony's step-by-step process for helping startups refine their homepage messaging

Anthony brings great insights into how startups can effectively position themselves in a competitive market.

You can also listen to it on Spotify.

Check out the episode for practical tips and strategies to enhance your startup's marketing efforts. Like, here are 3 insights on how to create a cool landing page for a startup:

1. Choose Your Positioning Style: Decide between contextual or competitive positioning. Contextual positioning focuses on how your product fits into existing workflows and improves processes, while competitive positioning emphasizes how your product outperforms existing solutions in the market.

2. Define Clear Value Propositions: Identify and articulate the unique benefits your product offers. This should be specific and compelling, explaining why someone should choose your product over others, tailored to your primary audience's needs and pain points.

3. Streamline Content with Strategic Anchors: Use positioning anchors like specific use cases or direct comparisons to familiar tools to help potential customers quickly understand where your product fits in the market. This helps in simplifying complex information and making your product relatable.

Next week: FREE Branding Webinar «Founder as a guardian of the brand»

Join my free workshop and discover how you can create, promote, and protect your brand, even if your startup is just getting started.

In this workshop, we'll talk about:
- The founder's crucial role in building a brand from scratch and communicating its philosophy and guidelines
- How to be the biggest cheerleader for your brand when you're the only one who gets it, what tools you can use now to boost your brand
- How a strong brand can help you raise money, hire the right people, and deal with your marketing

As the founder, you're the guardian of your brand – the one who creates it and defends it. Come to this workshop and learn how to boost your startup's brand.

Sign up now and let's meet at the workshop!

See you next week,
Alex