Awesomic journey: From swear word to brand tattoos with Stacy Pavlyshyna

Hey guys! In this issue I want to share with you the first interview of the Brand Boost Podcast!

My guest is Stacy Pavlyshyna, the co-founder of Awesomic, Y Combinator S'21 alum, and Forbes 30 under 30 rockstar😎.

We talked about some wild stuff, like:
- How to name your brand with a swear word and still get investors on board
- Using Tinder to nail your investor pitch
- Why being boring is a big no-no for startups
- The crazy story of getting company logo tattoos
- When to start thinking about your startup's brand (hint: it's earlier than you think!)
- The one piece of advice for people who want to build a brand

Stacy had so many great things to say, and the energy was AWESOMIC!

You can also listen to it on Apple or Spotify.

Here are 7 key takeaways from our talk:

1. Authenticity is key when building a brand. Founders should express themselves and their company's values to connect with their audience on a human level.

2. Brand building isn't just for big companies. Even early-stage startups should think about their brand and how they want to be perceived, as it helps differentiate them in the market.

3. A brand should grow and evolve with the company. Awesomic's rebranding from Pizdata reflected their maturation as a company and aligned with their premium product offerings.

4. Storytelling is a powerful tool for brand building. Putting together special stories about the founders and how the company started can make a brand easy to remember.

5. Metrics for brand success can be qualitative, such as customer feedback and how people describe the brand.

6. The brand of a VC firm matters to founders. It shows what the firm believes in, its reputation, and how it helps the companies it invests in.

7. Strong brand makes marketing easier. It gives a base for making content, products, and events that match the company's identity.

Behind the scenes: When things can go wrong, they often do!

In the past few weeks, I've been figuring out all the techie stuff for our podcast— lights, sound, editing, and posting.

Even though we double-checked everything and thought it was good, our equipment decided to act up during the episode. But it was still fun to share the first interview with Stacy. We laughed and talked while trying to fix our tech problems.

FREE Branding Workshop «Founder as a guardian of the brand»

Join my free workshop and discover how you can create, promote, and protect your brand, even if your startup is just getting started.

In this workshop, we'll talk about:
- The founder's crucial role in building a brand from scratch and communicating its philosophy and guidelines
- How to be the biggest cheerleader for your brand when you're the only one who gets it, what tools you can use now to boost your brand
- How a strong brand can help you raise money, hire the right people, and deal with your marketing

As the founder, you're the guardian of your brand – the one who creates it and defends it. Come to this workshop and learn how to boost your startup's brand.

Sign up now and let's meet at the workshop!

Question of the Week

What do you want to know about Brand and Product Marketing for B2B SaaS?

I am planning my next episode with a suppper interesting guest and want to discuss questions like how to formulate your positioning, what to write on your landing page, how to nail your ICP and differentiate from the competitors, etc.

See you next week,
Alex